VR Motion uses virtual reality technology to simulate real-life driving experiences.

IQ Intel.com logoIn this Simulation Nation blog post from IQ Intel.com “How Companies Use VR to Create the Future” they dive into how VR is changing the future and how companies and entrepreneurs in auto, architecture and retail industries are currently using the new technology to provide new innovative solutions and services to their customers.

For many people working in VR today, the tech is just beginning to dip its toe into the well of possibility. One of the best things about virtual reality (VR) is that in it, anything is possible.

 

VR Motion Builds Products That Power Virtual Reality Experiences for The Automotive Market

For Keith Maher, and Dominic Dobson developing in VR meant marrying two passions: technology and race-car driving. The co-founder and CEO of VR Motion developed a professional race car simulator that helped Dominic Dobson win one of the world’s toughest races the Pikes Peak International Hill Climb. The race is conducted on public roads which made Virtual Reality an ideal solution to get in some practice and prepare for the race.

“It’s like a gym for drivers,” said Maher. “There’s a lot of sports psychology that shows that if you visualize perfection you can improve your performance.”

VR Motion has created a virtual car showroom that includes factory options and “test drive” capabilities for whatever model a customer is interested in. Our next step for VR Motion is creating simulations for driver education.

 

Learn more about VR Motion and “How Companies Use VR to Create the Future” in the intel.com blog post here.