MUSEUM BRINGS RACING TO LIFE
A brand new museum, dedicated to bringing the world of motorsports to life for both young and old, had been searching for new and creative ways to utilize technology in order to engage, educate, and connect with attendees.
The World Of Speed is a brand new museum, in Wilsonville, Oregon, dedicated to telling the story of America’s love affair with the automobile and leadership role in the world of motorsports. There are many ways that the World Of Speed could have set out in telling these important stories but there was recognition amongst the museum’s executive team that doing things the traditional way was not going to attract nor engage new generations of visitors.
In the age of smartphones, tablets, and Internet everywhere, many museums have struggled to keep pace with technology and compete for attention in the digital world. Museums, like the World Of Speed, are now searching for interaction & engagement between museum attendees and their exhibits. Simply setting out memorabilia with a posted placard explaining its significance no longer passes the interactivity test. Because of this, the World Of Speed looked to partner with an organization that was on the cutting edge of technology who could help add realism to what it was like to participate in motorsports. They found the perfect collaborators in VR Motion Corp, a leader in developing ultra-realistic race training simulation services.
The World Of Speed prides itself on having a significant number of historically relevant race cars in its vast collection. While collaborating with VR Motion Corp, the decision was made to select three different cars from different racing classes and eras and enable each with advanced simulation technology so that attendees could actually sit inside and experience the sights, sounds, and sensations of what it is like to drive these real cars around a track.
The first was a 2000 Roush Ford Taurus that competed in the NASCAR series and was driven by Jonny Benson. In true NASCAR fashion, attendees are behind the wheel navigating the oval track at Daytona while experiencing real sensations of G-forces around the banked left-hand corners while the engine roars. The second car is a 1995 Lola-Mercedes Indy Car that was originally driven by Adrian Fernandez. The 120 degree display screen immerses the attendees into the fevered pitch of competition at the Indy 500 as they search out and discover the edge of performance and grip. Last but certainly not least, is the extremely rare 1960s era Lotus 31 Formula 3 car. What makes this car rare and historically significant is that it was one of the first purpose-built simulator cars developed by racing legend Colin Chapman. Chapman had the vision back in the 60s that racers needed more options when it came to practicing their skills but unfortunately the technology of the day was very rudimentary. Enter VR Motion Corp, who has brought Colin Chapman’s original vision to reality with advanced simulation services.
The three real cars, equipped with simulation services from VR Motion Corps, have become big hit attractions at the World Of Speed. They’ve been featured in TV news broadcasts and an array of popular motorsport publications, including Hot Rod Magazine, which has garnered the museum multitudes of positive press and exposure. Attendees happily pay an additional fee in order to have the chance to drive the simulators, which has meant an increase in revenue over and above basic ticket sales for the World Of Speed. Most importantly, museum attendees have been enriched with the ability to learn first-hand what it is like to drive a real race car, helping to fulfill the World Of Speed’s mission of utilizing technology to engage and inspire new generations of would-be motorsport enthusiasts.
For museums and organizations who are looking to spark imagination and take interactive engagement with their audience to new levels, VR Motion Corp has designed and implemented proven simulation services that consistently blow people away with their realism and help bring the world of motorsports to life. These organizations, such as the World Of Speed, have seen positive press and media exposure, increases in revenue, and excited attendees who leave their museum experience wanting to tell others.